Email As Part Of Integrated
Why Integrate?
All companies that achieve good results through their marketing activity will admit that they utilise different facets of the marketing mix to achieve their results. This may be advertising, Internet marketing and telesales, or a combination of any other forms of marketing.
It is common sense to realise the fact that the more forms of communication you utilise, the more the likelihood that your message will be heard. Getting through to high level decision makers is challenging. Getting a positive response from them is even more challenging. Carefully timed multi touched campaigns are much more effective than single isolated campaigns. Why limit the response you can get from your marketing effort and budget, it makes sense to use a multi-faceted approach.
The characteristics of email means it is perfect for integrating with other services. We find our Email marketing campaigns are helped dramatically when followed up by proactive telemarketing. The beauty of our email marketing software is the fact you can track the results. You can see who are the hot or cold leads by ascertaining in real time who has opened and clicked through your email. The 'opens' and the 'clicks' are obviously the more interested parties, and when rung, can usually be easily converted into a lead.
Another perfect service to gel with email marketing is Internet service. Internet service consists of different facets of electronic marketing. Firstly, if you are wishing to promote a new/revised website, email marketing is perfect for promoting your new site and pushing your contacts to it. Email marketing is also ideal for market research and data gathering. A good technique is to promote a competition or prize draw for those who give their personal details through a pre populated form linked to through your email. Pre populated forms are not only excellent in gathering useful information about your customers and prospects but also a very effective way of booking your contacts into your events/seminars.
In today's business environment, many of us wonder how we ever survived without the Internet and email. But many companies do not have access to these services due to the nature of their business. Also many individuals who get bombarded by Spam are less likely to open their email regularly, therefore direct mail is an effective way to contact these individuals whom may not have access to email/not regularly read their emails. Thus sending out an integrated email and direct mail campaign will ensure the likelihood that more people will receive your message.
The beauty of Marketing Addiction is the fact that our clients can mix and match as many or as little of our services and comprehensively integrate them to provide a consistent, high reach, effective communication. The rule of thumb is that the more forms of marketing that are used effectively within a campaign the better the results. For many companies it may not be realistic to use all forms of marketing, they don’t have an unlimited budget, so have to get the balance right between expenditure and results. At Marketing Addiction we understand this, which is why we have put together a comprehensive range of direct marketing services. We aim to become an integral part of our clients marketing department, usually working in conjunction with their existing and ongoing marketing activity.
