Telemarketing Data
Your database is paramount to your organisation. It is your main source of lead generation and ultimately profits. Because you will have a long term relationship with that data, it is important that you regularly maintain it’s quality to ensure consistent success. Annual percentage of decay of B2B data is between 10 and 30%; in 3 years it is possible that only 10% of your data is clean and of use to your company. You must actively maintain it with data cleansing, to ensure quality.
You must also, where possible build to it by using special techniques that ensures good prospects. A survey conducted by Stoneshot at the Technology for Marketing Event, over half (58%) of attendees admitted they had deliberately given the wrong address to businesses that had requested it as part of their marketing and sales strategy. This means you must create entertaining and interesting ways of acquiring data. For example entering competitions and choosing a rapid address capture solution for efficient address entry and to reduce the risk of a contact record being misspelt or inaccurately entered into your database. Correct contact details should enhance customer perception.
Building your contact lists will give you new opportunities and minimise the chances of bombardment and saturation amongst your existing database. You must utilise every contact point with your customers/prospects to gain data. If there are techniques you have used which has provided you with good quality data and responsive contacts, capitalise on that and get some more! Whether it be a good quality data provider, details for event attendees or a pre populated details form on your website. To help with list quality, identify which of your contact lists respond the most. If some lists never respond or respond very little then it might be worth deleting it. It is better to have quality rather than quantity. Do not be afraid of deleting contacts. Fewer, better quality contacts make the information management process a lot clearer and easier.
Segmentation is key to achieve efficient targeting. The more details you can gather on your prospects; through online surveys, opt in forms or campaign responses, the better. Detailed profiles will help you to highly target your campaign, thus only sending to them what is relevant and of interest, going on their past behaviour. To avoid bombarding and annoying your prospects, a good idea is to ask them what information they would like to receive from you and how often. Black listing particular contacts means you have sent them communication recently, and do not want to send them anything else for a particular timeframe, to avoid annoyance.
You must also, where possible build to it by using special techniques that ensures good prospects. A survey conducted by Stoneshot at the Technology for Marketing Event, over half (58%) of attendees admitted they had deliberately given the wrong address to businesses that had requested it as part of their marketing and sales strategy. This means you must create entertaining and interesting ways of acquiring data. For example entering competitions and choosing a rapid address capture solution for efficient address entry and to reduce the risk of a contact record being misspelt or inaccurately entered into your database. Correct contact details should enhance customer perception.
Building your contact lists will give you new opportunities and minimise the chances of bombardment and saturation amongst your existing database. You must utilise every contact point with your customers/prospects to gain data. If there are techniques you have used which has provided you with good quality data and responsive contacts, capitalise on that and get some more! Whether it be a good quality data provider, details for event attendees or a pre populated details form on your website. To help with list quality, identify which of your contact lists respond the most. If some lists never respond or respond very little then it might be worth deleting it. It is better to have quality rather than quantity. Do not be afraid of deleting contacts. Fewer, better quality contacts make the information management process a lot clearer and easier.
Segmentation is key to achieve efficient targeting. The more details you can gather on your prospects; through online surveys, opt in forms or campaign responses, the better. Detailed profiles will help you to highly target your campaign, thus only sending to them what is relevant and of interest, going on their past behaviour. To avoid bombarding and annoying your prospects, a good idea is to ask them what information they would like to receive from you and how often. Black listing particular contacts means you have sent them communication recently, and do not want to send them anything else for a particular timeframe, to avoid annoyance.
Poor bought in data can hamper the effectiveness of your telemarketing campaign and also your reputation. Poor information and wrong numbers can hinder you company's reputation. It is recommended you buy data lists from a reputable broker who offers you some guarantee of the data quality. For example, if you encounter more than 20% incorrect rate, some brokers will give you double the amount of contacts free of charge. Your inhouse lists require constant maintenance. After every wrong number you dial, or wrong name you have, you must keep a record of them and cleanse them at a suitable time.
Marketing Addiction specialise in providing good quality data for their clients. We also will enhance, build on and cleanse your existing inhouse lists. We always ensure the primary contact for the company is indeed the decision maker. We pride ourselves on the quality of the data. We make sure the data is relevant to a variety of criteria so all contacts are as of the up most relevance to our clients. We gain the data on your behalf to your exact requirements. Then we sell it to you, and it's yours to keep forever, there are no limitations or rental instalments.
